CLIENT: Beautiful People - Feels
Beautiful People (a high end Japanese Fashion brand) came to W+K Tokyo to help them set up a sub brand and design the products within it.
We developed a more everyday, affordable, greener, sub brand:
Beautiful People Feels.
Everything in the range adheres to a simple rule: Every item it has to make you feel something. The first four 'feelings' are: Closer, Lazy, Smarter and Cosy.
Launch products include: Umbrellas that animate. Sandals that heat up. Tea that stimulates your brain. Totes you can sleep on. Shower curtains that teach you things. Beanies that double as sleeping masks. Bog roll you learn from. T-shirts you share.
In collaboration with and illustrations by Shohei Kawada
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