CLIENT: Sainsbury's - Cake or not cake?

Sainsbury's wanted to sponsor the Great British Bake Off – the greatest baking show in the world – with soups, pasta, cod and steaks. So naturally we turned some of them into cake and got the nation guessing.

Plenty more cakes to come when the big show returns in September.

Cakes by @the_Bakeking

Directed by Joseph Mann

Featured on It's Nice That

So much fun.

So many more cakes to come.

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