CLIENT: Sainsbury's - Cake or not cake?

Sainsbury's wanted to sponsor the Great British Bake Off – the greatest baking show in the world – with soups, pasta, cod and steaks. So naturally we turned some of them into cake and got the nation guessing.

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A month later, Netflix brought out an entire cake based guessing gameshow. 

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Cakes by @the_Bakeking

Directed by Joseph Mann

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Featured on It's Nice That

Second round led by Brendan Madden and Spencer Llewellyn

So much fun.

So many more cakes.