CLIENT: Sainsbury's - Cake or not cake?
Sainsbury's wanted to sponsor the Great British Bake Off – the greatest baking show in the world – with soups, pasta, cod and steaks. So naturally we turned some of them into cake and got the nation guessing.
A month later, Netflix brought out an entire cake based guessing gameshow.
Cakes by @the_Bakeking
Directed by Joseph Mann
Featured on It's Nice That
Second round led by Brendan Madden and Spencer Llewellyn
So much fun.
So many more cakes.