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CLIENT: Sainsbury's - Cake or not cake?

Sainsbury's wanted to sponsor the Great British Bake Off – the greatest baking show in the world – with soups, pasta, cod and steaks. So naturally we turned some of them into cake and got the nation guessing.

A month later, Netflix brought out an entire cake based guessing gameshow. 

Cakes by @the_Bakeking

Directed by Joseph Mann

With Juan Sevilla and Joe de Souza

Gold at British Arrows

Best Sponsorship at Campaign Big Awards

Featured on It's Nice That

Second round led by Brendan Madden and Spencer Llewellyn

So much fun.

So many more cakes.

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