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CLIENT: F1 - Season Launch 

WORK/

INFO

Formula 1 needed a new brand positioning to signal its new era and reposition the sport as a global media and entertainment brand.

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A sixty-second film to launch the new season, new positioning and new brand. Feat. six F1 super fans. 

 

D&AD Shortlist

Directed by Chris Boyle.

We also covered tracks, airports, motorways and streets en route to the circuit with visuals and murals.

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Some of the Marseille festival design work. Adapted to 21 different race festivals. 

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We then adapted race footage highlights into promos for the following race. 21 were made. This is one of them.

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