CLIENT: F1 - Season Launch
Formula 1 needed a new brand positioning to signal its new era and reposition the sport as a global media and entertainment brand.
A sixty-second film to launch the new season, new positioning and new brand. Feat. six F1 super fans.
Directed by Chris Boyle.
We also covered airports, motorways and streets en route to the circuit with visuals and murals.
Some of the Marseille festival design work. Adapted to 21 different race festivals.
We then adapted race footage highlights into promos for the following race. 21 were made. This is one of them.