After 35 years with their the incumbent agency, we were lucky enough to win the Sainsbury's pitch. Our first campaign was straight from it.

 

It was designed to give Sainsbury's back their food mojo, with a new tone of voice and art direction that bucked category norms. With a fully integrated campaign, including a track and music video, we celebrated '#fooddancing is living well'.

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Directed by Siri Bunford