CLIENT: Gumtree - Good Finds. No Frills.
New brand positioning for this digital car boot sale brand.
With its upside down, poorly lit, thumb-in-the-frame photography, paired with blunt, odd, and sometimes a little too much information product descriptions Gumtree is far from slick. So we decided to embrace that focus on the thing Gumtree is good for, ‘Good Finds’.
Then we gave Gumtree a neon green coloured soap-box for them to humbly holler the good word of ‘Good Finds’ in the form of 6 shiny adverts.
Role: Creative Directors
Directed by professional weird man Jim Hosking
No thank you, Mr Starprize.
No thank you, seduction.
No thank you, cacophonous marching band.