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To encourage people to play inside, we made free, indoor finish lines. Launched on @nike_tokyo.
To launch we got elite athletes Suguru Osako, Yuma Hattori, Yuta Shitara, Shogo Nakamura, Hitomi Niiya and a load of Tik Tok stars to use them inside their homes.
Then it got covered across 3 Japanese TV channels. We have no idea what they were saying about it.
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