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A new platform for an iconic, beautiful Mexican brand, launched by an iconic, beautiful, Mexican star.
Directed by Rodrigo Valdes
British Arrows Gold, Best 15s Commercial
Creative Review Awards '24, Honourable Mentions
Most Effective Ad 2024 - Kantar
Think this is our favourite 6s ad we've ever made.
British Arrows Shortlist
We ran out of Salma money
at this stage.
Spicy.
We like the OOH.
And we did some "How to" videos too.
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