top of page

CLIENT: Nike - Home

The Lionesses brought football home for the first time in 56 years and for one small moment, a logo we designed, was everywhere. 

With Aaron Skipper

 

+ Paddy Treacy, Tom Bender, Brian Ritter, Matt Whiteside, Sam Hunton, Katherine Thomson, Siham Zerkak and Alan Scott-McCarthy

D&AD Yellow Pencil 

2x Gold Cannes Lions

2 x Bronze Cannes Lions

Creative Review winner 2023

Campaign's Best of 2022

Campaign's Best Reactive 2023

Campaign's Best idea 2023

WhatsApp Image 2022-08-04 at 4.12.33 PM copy.jpeg
Jill Scott Retires From Football_1080p.2022-08-30 15_33_19.gif

Pitches, changing rooms and press conferences. 

Screenshot 2022-08-30 at 15.15.53.png
GettyImages-1412036787.jpg
GettyImages-1412079702.jpg
Screenshot 2022-08-30 at 15.15.39.png
BBC_nike.2022-08-30 15_31_52.gif
f8858a_43f8732189714bc18b6dfe04e6a4efddmv2.gif
Screenshot 2022-08-30 at 16.08.53.png
WhatsApp Image 2022-08-04 at 4.12.33 PM.jpeg
Screen Recording 2022-08-01 at 16.02.57.2022-08-30 15_34_51.gif
GettyImages-1412071696 copy.jpg
IMG_0094.PNG
IMG_0097.PNG
GettyImages-1412047322.jpg
f8858a_d4e2d1410f934386b9235dba983dffa2mv2.gif

On buses, stages, crowds and Mayors.

FZGGsXJWAAEC7Wj.jpeg
New fans 2.png
Screen Recording 2022-08-02 at 00.23.01.2022-08-30 16_06_05.gif
GettyImages-1412197808.jpg
Screenshot 2022-08-02 at 00.26.45.png
SkySports_Sadiq.2022-08-30 16_00_30.gif
SEI_117417794.webp
New fans.jpeg
nCwctBvBhJ5JnBG-.2022-08-30 16_02_01.gif
f8858a_0931fe27c6d744f989ae0fc36d471d0cmv2.jpeg
f8858a_a6aabebe57f24f459647ec139c890fa4mv2.gif
3500 (1).webp

The Home tees trended on Twitter

Screenshot 2022-08-01 at 15.58.36.png
Screenshot 2022-08-01 at 15.59.14.png
Screenshot 2022-08-01 at 22.21.07.png
Screenshot 2022-08-01 at 22.21.10.png
Screenshot 2022-08-01 at 16.01.03.png
Screenshot 2022-08-01 at 16.01.11.png
Screenshot 2022-08-01 at 15.59.56.png
Screenshot 2022-08-01 at 22.32.14.png
Screenshot 2022-08-01 at 22.21.15.png
Screenshot 2022-08-01 at 22.19.55.png
Screenshot 2022-08-01 at 16.01.30.png
Screenshot 2022-08-01 at 16.00.49.png
Screenshot 2022-08-01 at 15.59.38.png
Screenshot 2022-08-01 at 22.31.51.png

We were on every major news channel and on the front and back of every national newspaper.

Master_.gif
IMG_7796.JPG
IMG_7794.JPG
IMG_7788.JPG
IMG_7790.JPG
IMG_7785.JPG
IMG_7784.JPG
IMG_7791.JPG

We took over Nike town, Wembley and the Metro. 

AK0_2457 WK x Nike Home - Proofs - Web.jpg
NIKE_0M5A6816_FINAL_ALT_B1a.png
AK0_9831 WK x Nike Home - Proofs - Web.jpg

It made its way into Grazia.

Screenshot202022-08-0920at2021_13_55.png
chloe20k20home.jpeg

People even made and sold counterfeit versions.

Screenshot 2022-08-25 at 10.31.57.png
Screenshot 2022-08-25 at 10.33.44.png
Screenshot 2022-08-25 at 10.32.05.png
Screenshot 2022-08-25 at 10.31.45.png

And was featured on Channel 4's Big Fat Quiz of the year.

In total we gained an estimated

£80 million in earned media and over 1 billion people saw it. 

home_fakes.png
IMG_1389.2023-02-12 11_52_01.gif
Screenshot 2022-08-02 at 00.42.00.png
New fans 3.jpeg
bottom of page