CLIENT: Nike - Home
The Lionesses brought football home for the first time in 56 years and for one small moment, a logo we designed, was everywhere.
With Aaron Skipper
Pitches, changing rooms and press conferences.
On buses, stages, crowds and Mayors.
The Home tees trended on Twitter
We were on every major news channel and on the front and back of every national newspaper.
We took over Nike town, Wembley and the Metro.
And it even made its way into Grazia.
And it wouldn't be a hit without some knock-offs kicking about on Ebay.
In total we gained an estimated
£80 million in earned media and over 250 million people saw it.