CLIENT: Nike - Home

The Lionesses brought football home for the first time in 56 years and for one small moment, a logo we designed, was everywhere. 

With Aaron Skipper

WhatsApp Image 2022-08-04 at 4.12.33 PM copy.jpeg
Jill Scott Retires From Football_1080p.2022-08-30 15_33_19.gif

Pitches, changing rooms and press conferences. 

Screenshot 2022-08-30 at 15.15.53.png
GettyImages-1412036787.jpg
GettyImages-1412079702.jpg
Screenshot 2022-08-30 at 15.15.39.png
BBC_nike.2022-08-30 15_31_52.gif
f8858a_43f8732189714bc18b6dfe04e6a4efddmv2.gif
Screenshot 2022-08-30 at 16.08.53.png
WhatsApp Image 2022-08-04 at 4.12.33 PM.jpeg
Screen Recording 2022-08-01 at 16.02.57.2022-08-30 15_34_51.gif
GettyImages-1412071696 copy.jpg
IMG_0094.PNG
IMG_0097.PNG
GettyImages-1412047322.jpg
f8858a_d4e2d1410f934386b9235dba983dffa2mv2.gif

On buses, stages, crowds and Mayors.

The Home tees trended on Twitter

We were on every major news channel and on the front and back of every national newspaper.

We took over Nike town, Wembley and the Metro. 

And it even made its way into Grazia.

And it wouldn't be a hit without some knock-offs kicking about on Ebay.

In total we gained an estimated

£80 million in earned media and over 250 million people saw it. 

FZGGsXJWAAEC7Wj.jpeg
New fans 2.png
Screen Recording 2022-08-02 at 00.23.01.2022-08-30 16_06_05.gif
GettyImages-1412197808.jpg
Screenshot 2022-08-02 at 00.26.45.png
SkySports_Sadiq.2022-08-30 16_00_30.gif
SEI_117417794.webp
New fans.jpeg
nCwctBvBhJ5JnBG-.2022-08-30 16_02_01.gif
f8858a_0931fe27c6d744f989ae0fc36d471d0cmv2.jpeg
f8858a_a6aabebe57f24f459647ec139c890fa4mv2.gif
3500 (1).webp
Screenshot 2022-08-01 at 15.58.36.png
Screenshot 2022-08-01 at 15.59.14.png
Screenshot 2022-08-01 at 22.21.07.png
Screenshot 2022-08-01 at 22.21.10.png
Screenshot 2022-08-01 at 16.01.03.png
Screenshot 2022-08-01 at 16.01.11.png
Screenshot 2022-08-01 at 15.59.56.png
Screenshot 2022-08-01 at 22.32.14.png
Screenshot 2022-08-01 at 22.21.15.png
Screenshot 2022-08-01 at 22.19.55.png
Screenshot 2022-08-01 at 16.01.30.png
Screenshot 2022-08-01 at 16.00.49.png
Screenshot 2022-08-01 at 15.59.38.png
Screenshot 2022-08-01 at 22.31.51.png
IMG_7796.JPG
IMG_7794.JPG
IMG_7788.JPG
IMG_7790.JPG
IMG_7785.JPG
IMG_7784.JPG
IMG_7791.JPG
IMG_7786.JPG
IMG_7795.JPG
IMG_7787.JPG
IMG_7782.JPG
AK0_2457 WK x Nike Home - Proofs - Web.jpg
NIKE_0M5A6816_FINAL_ALT_B1a.png
AK0_9831 WK x Nike Home - Proofs - Web.jpg
Screenshot202022-08-0920at2021_13_55.png
chloe20k20home.jpeg
Screenshot 2022-08-25 at 10.31.57.png
Screenshot 2022-08-25 at 10.33.44.png
Screenshot 2022-08-25 at 10.32.05.png
Screenshot 2022-08-25 at 10.31.45.png
Screenshot 2022-08-02 at 00.42.00.png
New fans 3.jpeg