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CLIENT: Nike - Home

The Lionesses brought football home for the first time in 56 years and for one small moment, a logo we designed, was everywhere. 

With Aaron Skipper

 

+ Paddy Treacy, Tom Bender, Brian Ritter, Matt Whiteside, Sam Hunton, Katherine Thomson, Siham Zerkak and Alan Scott-McCarthy

D&AD Yellow Pencil 

2x Gold Cannes Lions

2 x Bronze Cannes Lions

Creative Review winner 2023

Campaign's Best of 2022

Campaign's Best Reactive 2023

Campaign's Best idea 2023

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Pitches, changing rooms and press conferences. 

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On buses, stages, crowds and Mayors.

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The Home tees trended on Twitter

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We were on every major news channel and on the front and back of every national newspaper.

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We took over Nike town, Wembley and the Metro. 

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It made its way into Grazia.

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People even made and sold counterfeit versions.

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And was featured on Channel 4's Big Fat Quiz of the year and subsequent nike spots. 

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In total we gained an estimated

£80 million in earned media and over 1 billion people saw it. 

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