We made a TV show.
The first time Channel 4 have ever purchased a piece of content like this to be aired on their channels. This is the trailer.
The 22 minute documentary follows young Londoner Tu'Shea as he takes on a 10m diving challenge in 30 days and attempts to conquer the self-doubt that has plagued him his entire life.
Feat. debut music from @littlesimz
D&AD Shortlist
Directed by Dan Emmerson
The hope was that with sports centres, gyms and pools opening up, it might shine a light on the real benefits sport can bring and inspire more people to move. So we treated like you'd launch a film, hoping that as many people would watch it.
Including a screening at Peckham Plex.
Here is the full episode. In total, we gained over 4 million views.