When Three made it free to use Snapchat without using up any of your data, we decided to make Snapchat better than ever before. So we invented the first ever Snapchat-pet, a Tamagotchi-style virtual pet that lives in the platform.
Over 7 days, users played with, walked, cleaned up after and flew with their Pupperfly until it grew into to a fully grown Puggerfly.
To tell everyone about Puggerfly, we did other comms stuff. Like A TV ad, OOH, and a bunch of Snapchat ads. Someone even got a Puggerfly tattoo, but that wasn’t part of the media spend.
Directed by FAP & Jorge Montiel