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CLIENT: Kahlúa - St. Patrick's Day

St. Patrick's day is dominated by one drink with a black body and creamy head. But St. Paddy's 2024 there's a new black and creamy drink in town. Feliz!

Feat.
@Tadhg and Derry Flemming
@ShitLondonGuinness (he's the bloke drinking from the shite looking stout)

@Beautifulpints

Directed by Derry Girls director Michael Lennox

There was a visual that took inspiration from famous stout advertising.

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We parked a van in front of some black gates we found.

We made 'St. Patrick's Day Incognito Mini Espresso Martini Glasses'

We made infulencers do this:

And a did whole lot of other fun stuff.

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$2.8M Earned media, more views in a weekend than the population of Ireland and 1.4 million Kahlúa Espresso Martinis were sold in 5 days. Sláinte.

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