St. Patrick's day is dominated by one drink with a black body and creamy head. But St. Paddy's 2024 there's a new black and creamy drink in town. Feliz!
Feat.
@Tadhg and Derry Flemming
@ShitLondonGuinness (he's the bloke drinking from the shite looking stout)
Directed by Derry Girls director Michael Lennox
x3 Silver at LIA Awards
Sliver + Bronze AME awards
Silver at the Kinsale Sharks Awards
Shortlisted at the Lovies
There was a visual that took inspiration from famous stout advertising.
We parked a van in front of some black gates we found.
We made 'St. Patrick's Day Incognito Mini Espresso Martini Glasses'
We made infulencers do this:
And a did whole lot of other fun stuff.
$2.8M Earned media, more views in a weekend than the population of Ireland and 1.4 million Kahlúa Espresso Martinis were sold in 5 days. Sláinte.