Kids hate advertising. So instead we made a freaky purple mouth, got DJ Khaled to make a song with it live on his Snapchat, a Snapchat lens, a bunch of weird films, a one-of-a-kind content partnership with Adult Swim, and a helluva lotta social posts.
We spent the day with DJ Khaled, lol.
We made a record breaking Youtube Masthead.
A freaky spanchat lens.
Some print (if you could call it that).
And a live twitch show.