TK Maxx do big labels at small prices. So we thought we'd stock the biggest gift at the smallest price. An actual White Christmas, for absolutely nothing. (Originally we wanted to actually sell it for £4.99, but the client wanted to give it away for free)
We stocked 50 White Christmases in stores all over Europe and online, in the form of a giant 3ft long snow globe. For those who found one, we showed up with snow machines, covering the house, garden, car, playground, school - wherever they chose with 7 tons of snow.
Directed by Ian Pons Jewell