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CLIENT: Wieden+Kennedy FC  - Velcro Kit

In light of increasing competition for space on football kits and because W+K love all their clients equally, we created a kit that included each and every one of W+K's Client’s logos somewhere in the design.


Given the ephemeral nature of client and agency relationships, and largely thanks to the magic of Velcro, the kit can be updated in real time as new clients arrive and old ones depart, meaning it will never not be up to date.


“Looks uncomfortable” Iain Tait 2018.


Manufactured by Emma Clifton 


Amongst others, Soccer Bible featured it & The Kit Lab got in touch and made a film about it:

Screen Recording 2020-05-27 at 15.12.48.
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